Overview

Tulum has become synonymous with boho-luxury beach life, attracting wellness seekers, influencers, and affluent digital nomads to its cenotes, beachfront yoga studios, and clifftop Mayan ruins. The reality is more complex—infrastructure struggles with growth (unreliable electricity, limited internet, no city water), prices approach US levels, and the town lacks the walkability of Playa del Carmen. Those who love Tulum really love it; others find it overpriced and overhyped.

Highlights

• Stunning clifftop Mayan ruins overlooking Caribbean
• Cenotes for swimming in crystal-clear freshwater
• Thriving wellness and yoga scene
• Boho-chic aesthetic and beach clubs
• Instagram-worthy everything

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