Overview

The town of Tequila sits at the heart of Mexico's **UNESCO-designated blue agave landscape**, where endless fields of spiky blue plants stretch toward the Tequila Volcano. This is the only place in the world where authentic tequila can be produced—a protected designation of origin since 1974. Tour legendary distilleries like **Jose Cuervo's La Rojeña** (250+ years old, the oldest active distillery in Latin America), learn about tequila production from jimador harvesting to barrel aging, and enjoy tastings ranging from blanco to extra añejo. The **Jose Cuervo Express** train offers a premium Saturday experience with open bar and live mariachi. Budget travelers can reach Tequila by public bus for just **~100 pesos** each way, while premium small-group tours run **$60-180 USD**. The town itself features a charming plaza, the National Tequila Museum, and numerous bars offering flights of premium tequilas unavailable outside Mexico.

Highlights

• Jose Cuervo La Rojeña distillery—oldest active distillery in Latin America (250+ years)
• UNESCO-designated blue agave landscape
• Jose Cuervo Express vintage train (Saturdays)—$126-160 USD with open bar and mariachi
• Tequila tastings from blanco to extra añejo
• Blue agave field walks with jimadores
• National Tequila Museum
• Combine with Guachimontones pyramids (opposite side of Tequila Volcano)
• Budget-friendly: public bus from Central Vieja ~100 pesos each way

Getting There

Location