Santa María del Río

The "Cradle of the Rebozo"—watch artisans weave traditional shawls on backstrap looms

Half day
Free entry(Free to explore town and visit workshops. Rebozos range 200–5,000+ pesos depending on complexity. Buses from SLP ~50 pesos.)
Year-round. August Festival Nacional del Rebozo is the highlight. Weekdays for more personal artisan interactions.

Overview

Santa María del Río is Mexico's rebozo capital, known as the "Cradle of the Rebozo" for its centuries-old tradition of weaving these elegant shawls on backstrap looms. Just 40 minutes south of San Luis Potosí on Highway 57, this small town preserves authentic Mexican craft traditions that have been passed down through generations. Visitors can watch artisans at work in their workshops, learning about the painstaking process that can take weeks or months for a single rebozo. Prices range from 200 pesos for simple designs to 5,000+ pesos for intricate masterpieces. The annual Festival Nacional del Rebozo in August showcases regional traditions with competitions, exhibitions, and cultural events.

Highlights

Watch traditional rebozo weaving on backstrap looms
Purchase directly from artisan workshops (200–5,000+ pesos)
Museo de la Máscara y el Rebozo
Colonial architecture and peaceful town plaza
Festival Nacional del Rebozo (August) with competitions and exhibitions
Authentic Mexican craft tradition experience
Support local artisan families directly
Learn about centuries-old weaving techniques

Practical Information

Suggested Duration

Half day

Entrance Fee

Free

Free to explore town and visit workshops. Rebozos range 200–5,000+ pesos depending on complexity. Buses from SLP ~50 pesos.

Best Time to Visit

Year-round. August Festival Nacional del Rebozo is the highlight. Weekdays for more personal artisan interactions.

How to Get There
Car/RentalBus

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